New Drug Development Process at Pfizer Research Paper

New Drug Development Process at Pfizer - Research Paper Example In the entire process, collaborations across various departments; cross-functional teams and latest technical and scientific skills are required to turn discoveries into marketable drugs. Sales and marketing at Pfizer Pfizer are dedicated to ethical sales and marketing practices because of its corporate social responsibility towards people. As such, it provides training to its sales force on knowledge regarding diseases, products and related ethical issues. It strives to comply with the rules of the pharmaceutical industry in terms of sales figures, advertising, communication true facts and getting its sales force equipped on latest research reports and competitor arrivals. It also tries to establish and sustain long-term relationships with healthcare professionals across the globe on the dimensions of transparency, primacy, and responsibility (Pfizer 2009). This interaction provides them with valuable information and data which helps them in their research and development process. I n the third stage, it is tested on humans only after getting assured that it will be safe for humans and the clinical trial involves the use of properly planned data design, approval from Ethics and regulatory committees and proper signs of the marketable position of the developed drug. In the entire process, collaborations across various departments; cross-functional teams and the latest technical and scientific skills are required to turn discoveries into marketable drugs.